Flow.er
Flowers made easy
Flow.er is a door-to-door flower delivery service. They wanted a modern, clean and minimalist approach to their brand, taking inspiration from the trending 'scandi' design style.
Wireframing
The project began with developing wireframes, leveraging a layout concept that had previously been utilized in another project. I created basic low-fidelity wireframes to visualize the structure of the site, ensuring a user-friendly interface that aligns with the brand's ethos.
Shop Page Design
The shop page features product cards that showcase a variety of floral arrangements. To enhance the shopping experience, I incorporated a unique tagging system to highlight sale items, making it easier for customers to find promotions.
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It features simple filters, with a focus on the product imagery.
Color Palette Evolution
Initially, the design was centered around an orange color scheme. However, to better reflect the brand's identity and appeal to the target audience, a gradient palette was introduced. This shift added depth and a contemporary feel to the overall design, enhancing the visual appeal of the website.
