Airbus

A key challenge across the project was translating complex and sometimes abstract Airbus technologies into experiences that could be understood within seconds. Each activation needed to be intuitive enough for visitors to approach, understand and interact with independently, while still communicating a meaningful story about the technology behind it.

The main totem used a camera and TouchDesigner to track visitors in real time, transforming their silhouette into a dynamic plexus visual. This created an immediate visual hook, but also required careful consideration of tracking accuracy, interaction zones and the relationship between the physical visitor and the digital representation.

The experience then transitioned into an animated story explaining how Airbus’ ‘invisible shield’ helps protect people every day. The countdown and visual transformation were designed to create a clear moment of anticipation, giving the visitor a sense that their interaction had triggered something rather than simply starting a video.

On the reverse side, we developed a second camera-tracked interaction where visitors could raise either hand to make a selection. This removed the need for physical controls and created a more playful, physical interaction that could be understood almost immediately.

The final activation approached AI from a different angle. A touchscreen table presented visitors with seven questions, each showing two images and asking them to identify the digitally altered one. The experience was designed to make the subject of deepfakes approachable through play, while encouraging visitors to think more critically about the images they encounter online.

I also attended Vivatech as digital support throughout the event. With a live exhibition comes a completely different set of challenges to designing a prototype in the studio, and I was involved in troubleshooting IT and technical issues, resolving unforeseen problems and helping maintain the wider stand build throughout the show.

This hands-on involvement gave me experience not only in designing interactive experiences, but in understanding how they behave in a busy, unpredictable real-world environment, and how to quickly diagnose and solve problems when they don't behave as expected.