Danetti
Evolving Danetti from a traditional ecommerce furniture brand into a refined, premium interiors brand through a considered, cohesive visual identity.
A multi-channel brand evolution spanning showroom design, motion, digital, social and print, creating a more premium and cohesive experience across every customer touchpoint.
The challenge
I worked across Danetti for several years, helping evolve the brand beyond its traditional ecommerce roots into a more premium interiors proposition. This involved creating a cohesive visual language across the new showroom, from refined price cards and wall vinyls to digital showreels and advertising. I also developed branded products and stationery, alongside social content, motion-led campaigns and website design, ensuring the premium positioning carried consistently across physical and digital experiences.
The work helped Danetti create a more elevated and consistent brand experience as it moved into the premium interiors market. Rather than treating each touchpoint independently, I helped establish a visual system that could flex across showroom environments, advertising, social, digital and physical products.
The new showroom assets gave customers a more considered experience in person, while branded motion and social content helped translate that feeling into digital channels. Developing everything from price cards and signage through to stationery, product concepts and website assets also created greater consistency across the wider customer journey.
A key focus was making the brand feel premium without losing the accessibility and commercial purpose of an ecommerce business. This meant balancing sophisticated art direction and typography with clear communication, strong product presentation and practical information — creating work that looked elevated while still helping customers navigate, understand and ultimately buy the products.
Let’s make the next move together.
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