LEGOLAND® Galaxy

One of the biggest challenges was creating a convincing shared briefing experience across ten independent totems. Each screen needed to begin simultaneously, but even tiny timing differences between devices could create noticeable delays when audio was played through individual units.

To solve this, we moved the briefing audio into the room itself, creating a shared broadcast that all guests could experience together. This introduced a new challenge: if the visuals on each totem weren't perfectly synchronised, the illusion could easily fall apart. Rather than trying to hide this completely, we made it part of the visual language.

The broadcast was designed with intentional glitches, interference and video-call-style artefacts, giving us a believable reason for small variations between screens while adding personality to the experience. This turned a technical limitation into a creative feature.

The UX also needed to work for a huge range of guests, from children as young as four through to adults. I focused on keeping interactions simple, visual and immediately understandable, with minimal reliance on text and clear feedback after every interaction. A significant amount of testing and fine-tuning went into balancing the pace of the experience, audio levels, visual engagement and interaction time, ensuring guests remained engaged without feeling rushed.

The final experience made the queue line feel like an active part of the attraction rather than a waiting area, while giving every guest a sense of ownership over the spaceship they would eventually see brought to life in AR.